{"id":158,"date":"2020-06-12T21:35:39","date_gmt":"2020-06-12T21:35:39","guid":{"rendered":"https:\/\/seogene.com\/blog\/?p=158"},"modified":"2020-06-14T22:54:59","modified_gmt":"2020-06-14T22:54:59","slug":"page-experience","status":"publish","type":"post","link":"https:\/\/seogene.com\/blog\/page-experience\/","title":{"rendered":"Landing Page Experience: How Fresh Update from Google Affects your Business?"},"content":{"rendered":"\n

\u201cSEO is an investment just like a tree that needs effort, patience, and time to grow before you can see the result.\u201d <\/em><\/p> Dr. Chris Dayagdag <\/cite><\/blockquote>\n\n\n\n

Recently, Google introduced a new mechanism, which will form the search engine ranking \u2013 so-called page experience. The tool can analyze how the user interacted with your website, how much time spend, and whether the interface was comfortable enough.<\/p>\n\n\n\n\n\n\n\n

Nothing new, you might think, but some included instruments can change the principles of SEO optimization in the coming year. Do not worry \u2013 the system will start its functioning only in 2021, and you have half a year to prepare for changes. See how it works and what are the ways to fit in new rules. <\/p>\n\n\n\n

Page Experience \u2013 a New Factor of Search Ranking<\/h2>\n\n\n\n

SEO is a powerful aspect of web promotion. You can use Google Analytics<\/a> to track, report, and analyze services for personal or business websites. As we know, a lot of factors, from text content to loading speed, define the position of your site in the search result. <\/p>\n\n\n\n

Page Experience will base on 6 main metrics:<\/em><\/p>\n\n\n\n

#1 LCP: Largest Contentful Paint<\/strong><\/h3>\n\n\n\n

In short, it is loading speed. What is special here, the metric characterizes how quickly users see the main \u2013 but not the first, elements on the site. For example, the loading of empty blocks won\u2019t prove the usefulness. Instead, the bright offer or helpful information should be seen from the first seconds.<\/p>\n\n\n\n

#2<\/strong>\u00a0 FID: First Input Delay<\/strong><\/h3>\n\n\n\n

It is the interval between the first interaction \u2013 click or any other request, and the response from the server. Users will wait for the clickable button for too long. Keep in mind, that they have already taken the time to visit your service.<\/p>\n\n\n\n

#3\u00a0 Mobile Adaptation<\/strong><\/h3>\n\n\n\n

More than 50% of traffic<\/a> nowadays comes from mobile devices. Providing convenient versions for smartphones is a reasonable investment in 2020.<\/p>\n\n\n\n

#4 CLS: Cumulative Layout Shift\u00a0<\/strong><\/h3>\n\n\n\n

The brand new metric that soon will become an essential matter for <\/em>good landing page experience<\/em><\/strong> <\/em>measures the stability of blocks. When one sector of information disappears, shifts, or somehow moves in a process of loading, users may feel confused and irritated. Since 2021 Google will control such issues to avoid uncomfortable services.<\/p>\n\n\n\n

#5 HTTPS and web security<\/strong><\/h3>\n\n\n\n

This is not limited to malware \u2013 every trustworthy developer avoids such damage. It is also about misleading content, making people trust in false information, or take action they normally wouldn\u2019t: intrusive banners, fake news, and others. <\/p>\n\n\n\n

#6 Avoidance of unwanted blocks which interfere experience<\/strong><\/h3>\n\n\n\n

Advertising mustn\u2019t impede access to the necessary block and cover any parts of the website.\u00a0<\/p>\n\n\n\n

\"page<\/figure><\/div>\n\n\n\n

What is Page Experience?<\/h3>\n\n\n\n

After defining factors that influence your website ranking, here is another question: how can I understand, whether my service is good from this point?<\/p>\n\n\n\n

“Page experience is a measure that Google Ads uses to estimate how relevant and useful your website’s landing page will be to people who click your ad” <\/em><\/p>Google Ads Helper says<\/a> <\/cite><\/blockquote>\n\n\n\n

Following this, the priority is the relevance of your website to customers\u2019 needs. If some years before developers tried to cover as many topics as possible to draw more traffic, now you should care about visitors\u2019 quality and provide them with qualitative content.<\/p>\n\n\n\n

Google also introduced 3 levels of relevance, which establish your rate:<\/p>\n\n\n\n